MAKING FRIENDS
Social media is all the buzz today. As businesses look to find methods to increase marketing ROI, they have to pay attention to the power of Social Media sites like Facebook and YouTube. Although my...
View ArticleTAKE CUE FROM EXCUSE AND GET SEX
Where there’s an excuse, there is a lesson. Recently the PunchStick team adopted a new mantra. NO EXCUSES. We put ourselves through the kind of core-value-mission statement-branding-exercise we subject...
View ArticleSOCIAL MEDIA; FRIEND OR FOE?
The marketing buzzword of the day is -Social Media. Facebook, Twitter, MySpace and the professional social network, Linked In are growing at a dizzying rate. Twitter alone grew 1,382% year-over-year...
View ArticleWATCH OUT FOR THE WOLF IN SHEEP’S CLOTHING
A mentor of mine once stated that the two most important ingredients to a successful business are urgency and accountability. I think he is right. In fact, if your business lacks urgency, it probably...
View ArticleWHEN I WOKE UP, THE CAT WAS PAINTED GREEN
Green paint was everywhere; it was obvious that my 4 year old had been up for a while. But that morning was not as surprising as what Dr. Smith did. It was a Friday lunch. I bit into my gourmet burger...
View ArticleDOES YOUR MARKETING SUCK?
Most advertising sucks. Yes I said sucks. It sucks money from your wallet like a saliva ejector sucks spit. The saddest part about this is that most are unaware of it. Business owners know they have to...
View ArticleStand Up and Scream
The first line item cut by most business owners is the advertising budget. I don’t relate to this kind of thinking. I think like the author of this quote; “The man who stops advertising to save money...
View ArticleWhat to be Optimistic About
Much of our business lives we spend asking ourselves what if…? The pessimist asks “what if it fails?” The optimist asks “What if this idea succeeds?” I’m not suggesting that you ignore risk; I’m saying...
View ArticleCustomer Service is an Attitude
The Hampton Inn is my preferred hotel during my travels. You can find one in most every community and they have a couple of things I really appreciate. One, they have a card that indicates what channel...
View ArticleWhat You Need to Know about WordPress
Having been born just in time to be old enough to catch the first wave of the personal computer I have been witness to see some trends come full circle. And that gives me an advantage. Most of the...
View ArticleDo Your Ads Spark a Wow, Whoa, or Yawn?
I can always identify an ad that has been designed by committee. You probably can too. They are the ads that’s bore you. Yawn… A great ad disrupts. It makes you go Wow! or Whoa! Since none of us are...
View ArticleMAKING FRIENDS
Social media is all the buzz today. As businesses look to find methods to increase marketing ROI, they have to pay attention to the power of Social Media sites like Facebook and YouTube. Although my...
View ArticleMAKING FRIENDS
Social media is all the buzz today. As businesses look to find methods to increase marketing ROI, they have to pay attention to the power of Social Media sites like Facebook and YouTube. Although my...
View ArticleTAKE CUE FROM EXCUSE AND GET SEX
Where there’s an excuse, there is a lesson. Recently the PunchStick team adopted a new mantra. NO EXCUSES. We put ourselves through the kind of core-value-mission statement-branding-exercise we subject...
View ArticleSOCIAL MEDIA; FRIEND OR FOE?
The marketing buzzword of the day is -Social Media. Facebook, Twitter, MySpace and the professional social network, Linked In are growing at a dizzying rate. Twitter alone grew 1,382% year-over-year...
View ArticleWATCH OUT FOR THE WOLF IN SHEEP’S CLOTHING
A mentor of mine once stated that the two most important ingredients to a successful business are urgency and accountability. I think he is right. In fact, if your business lacks urgency, it probably...
View ArticleWHEN I WOKE UP, THE CAT WAS PAINTED GREEN
Green paint was everywhere; it was obvious that my 4 year old had been up for a while. But that morning was not as surprising as what Dr. Smith did. It was a Friday lunch. I bit into my gourmet burger...
View ArticleDOES YOUR MARKETING SUCK?
Most advertising sucks. Yes I said sucks. It sucks money from your wallet like a saliva ejector sucks spit. The saddest part about this is that most are unaware of it. Business owners know they have to...
View ArticleStand Up and Scream
The first line item cut by most business owners is the advertising budget. I don’t relate to this kind of thinking. I think like the author of this quote; “The man who stops advertising to save money...
View ArticleWhat to be Optimistic About
Much of our business lives we spend asking ourselves what if…? The pessimist asks “what if it fails?” The optimist asks “What if this idea succeeds?” I’m not suggesting that you ignore risk; I’m saying...
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